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Professional Training Program

Pay per click

From Beginner to Head of Paid Media / Head of Performance

Paid search and social from fundamentals to head of performance and agentic ad strategy.

5

Technical Skills

5

Career Levels

25+

Tools & Platforms

5

Career Paths

Duration:

Self-paced learning

Language:

Arabic & English

Format:

Online + Live Sessions

Level:

Beginner to Expert

Specializations:

3

Career Levels:

5

Marketing
Technology
Management
View levels

This program is not open for enrolment yet. Reserve a seat to be notified when it launches. Pricing will be confirmed at launch.

Your Career Path

Open each level to explore technical skills, soft skills, KPIs, and the tools you'll work with. Progress follows the same narrative used in our digital marketing curriculum.

Technical skills you'll master
  • Google Ads structure, quality score, RSA; keyword match types; Meta basics; conversion via GTM; core metrics

Outlook 2026

Use Google’s AI ad suggestions and Performance Max with judgment, knowing PMax is AI-driven internally.

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